How to Go Viral on Instagram Reels? 2026

Instagram Reels, introduced in 2020, generate over 200 billion views daily due to the algorithm that promotes engaging short videos. They are easy to produce and can include diverse formats like tutorials and demos, offering better reach than other post types as Instagram prioritizes video. To go viral, understanding the algorithm is key—it favors high engagement, relevance, and effective use of captions. Strategies include starting with a strong hook, using the right size, adding text for silent viewers, and utilizing calls to action and trendy audio. Posting at optimal times and collaborating with influencers enhance exposure. Following community guidelines and maintaining consistency are crucial for success.